Consumer Alternative Dispute Resolution in Emerging Economies, Taylor & Francis Ltd, ss.6-24, 2025
The chapter delves into the multifaceted framework of Consumer Alternative Dispute Resolution (ADR) in the European Union (EU), emphasising the legal, procedural, and practical dimensions. With its intricate multi-tiered legal system, the EU places consumer protection at the forefront, establishing laws at the EU level that Member States must enforce. The consumer market, contributing significantly to the EU’s Gross Domestic Product (GDP), underscores the importance of effective consumer protection mechanisms. Despite robust legislative measures, including the ADR Directive and the Online Dispute Resolution (ODR) Regulation enacted in 2013, the utilisation of ADR remains limited. A 2023 survey highlighted that only a small fraction of consumers pursued ADR for disputes, with barriers such as complexity, lack of awareness, and traders’ reluctance to participate impeding broader adoption. The EU ODR platform, designed to facilitate online dispute resolution, similarly faces user engagement and effectiveness challenges. The legal framework, anchored in the Treaty on the European Union (TEU) and the Charter of Fundamental Rights, mandates high consumer protection standards. The ADR Directive aims to provide accessible, high-quality dispute resolution across all economic sectors. At the same time, the ODR Regulation introduces a multilingual online platform for resolving cross-border e-commerce disputes. Member States are responsible for maintaining national ODR contact points, typically managed by European Consumer Centres. However, the practical implementation of these measures has been uneven. Reports indicate a persistent underutilisation of ADR, with only a small percentage of disputes resolved through these channels. Proposed amendments to the ADR framework aim to modernise and streamline the process, enhancing trader participation and consumer awareness. In conclusion, while the EU has made significant strides in institutionalising consumer ADR, ongoing challenges necessitate further refinement of the legal and procedural landscape to fully realise the potential of ADR and ODR in protecting consumer rights and resolving disputes efficiently.