Country versus destination image in a developing country
Journal of Travel and Tourism Marketing, cilt.27, sa.7, ss.748-764, 2010 (SSCI, Scopus)
- Yayın Türü: Makale / Tam Makale
- Cilt numarası: 27 Sayı: 7
- Basım Tarihi: 2010
- Doi Numarası: 10.1080/10548408.2010.519680
- Dergi Adı: Journal of Travel and Tourism Marketing
- Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus
- Sayfa Sayıları: ss.748-764
- Anahtar Kelimeler: Country image, destination image, scale development, cognitive, affective
- Boğaziçi Üniversitesi Adresli: Evet
Özet
In contrast to the country of origin studies in international marketing, the tourism literature fails to differentiate between the image of the country and that of the destination as a tourism product. The distinction is important for developing countries suffering from negative country perceptions, as opposed to more positive views regarding the tourism destination. Therefore, this research examines the difference between country and destination image in the context of Turkey, and proposes a scale to measure them. The study also provides evidence of this difference and suggests ways in which the destination's image may contribute to improve the country's general perceptions. © Taylor & Francis Group, LLC.