Controllable versus uncontrollable information sources: Effects on the image of turkey
International Journal of Tourism Research, cilt.13, sa.4, ss.310-323, 2011 (SSCI, Scopus)
- Yayın Türü: Makale / Tam Makale
- Cilt numarası: 13 Sayı: 4
- Basım Tarihi: 2011
- Doi Numarası: 10.1002/jtr.838
- Dergi Adı: International Journal of Tourism Research
- Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus
- Sayfa Sayıları: ss.310-323
- Anahtar Kelimeler: country image, destination image, information sources, experimental design, Turkey
- Boğaziçi Üniversitesi Adresli: Evet
Özet
The study aims to determine the effect of controllable and uncontrollable sources of information on the country and destination image as two separate constructs. The research is carried out in the context of Turkey as a developing country through the use of a pre- and post-experimental design with a control group. The study establishes the greater influence of the controllable sources (promotional video) as opposed to the uncontrollable ones (news video). The findings show that tourism promotional information improves Turkey's destination image and its preference in terms of visitation in contrast to the news, which do not significantly affect the image. © 2011 John Wiley & Sons, Ltd.