Turkey as a heritage tourism destination: The role of knowledge
Journal of Hospitality Marketing and Management, cilt.20, sa.3-4, ss.425-440, 2011 (Scopus)
- Yayın Türü: Makale / Tam Makale
- Cilt numarası: 20 Sayı: 3-4
- Basım Tarihi: 2011
- Doi Numarası: 10.1080/19368623.2011.562433
- Dergi Adı: Journal of Hospitality Marketing and Management
- Derginin Tarandığı İndeksler: Scopus
- Sayfa Sayıları: ss.425-440
- Anahtar Kelimeler: Heritage tourism, culture, knowledge, information sources, destination image, perceptions of Turkey
- Boğaziçi Üniversitesi Adresli: Evet
Özet
The study aims to determine whether the knowledge and awareness related to the culture, history, and ancient civilizations of a destination might be instrumental in creating a more positive image for the place. The research is carried out in the context of Turkey, a country that has been affected in the past by its image as a cheap mass-tourism destination, and which is currently attempting to position itself as a heritage tourism destination. To increase the effectiveness of positioning efforts, destinations need to understand the factors that may help construct a more positive image of the place. The study also examines the sources of information used, and investigates which sources are related to a greater knowledge and more positive perceptions regarding the destination. Implications for the marketing and promotion of Turkey as a heritage tourism destination are derived. © Taylor & Francis Group, LLC.