Sustainability of Heritage-Tourism Destinations: A demand-based perspective on Cusco, Peru
Heritage and Tourism: Places, Imageries and the Digital Age, Taylor & Francis Ltd, ss.115-129, 2025
- Yayın Türü: Kitapta Bölüm / Araştırma Kitabı
- Basım Tarihi: 2025
- Doi Numarası: 10.5117/9789462985353_ch06
- Yayınevi: Taylor & Francis Ltd
- Sayfa Sayıları: ss.115-129
- Anahtar Kelimeler: Cultural tourism destination, Cusco, Demand-based perspective, Sustainability, Tourism experience
- Boğaziçi Üniversitesi Adresli: Evet
Özet
Sustainability is a key issue for cultural tourism destinations, which needs to be communicated and marketed to the tourists. Thus, a better understanding of how tourists perceive sustainability attributes in tourism destinations is paramount to support these sustainability initiatives. This study analyses the comments from tourists on Cusco, Peru, posted on the TripAdvisor website during the period of one year. The aim is to understand which sustainability attributes in cultural tourism destinations are most mentioned in these evaluations, and therefore may be considered as most visible and important for tourists. This information is essential in order to provide guidance to cultural destinations wishing to better market their sustainability efforts to their current and potential customers. The research determines that tourists mostly mention aspects pertaining to the protection of the cultural values and unique identity of the destination. These aspects are also those that contribute to create a better experience for the tourists.